Shelf the Hype and Seek Connection

AI Hype to Reality: Part Two

A rationally optimistic three-part series on Generative AI content, how it might impact our digital lives and how we can work with the tool for good. Part one explored possible impacts of full throttle GenAI content, now let’s dive into how to build a sense-checked GenAI Content Strategy. Let’s create a better future!

It’s important to handle AI not as the answer to everything, but as what it is: a new tool in our ever expanding arsenal of technological advancements. As with all tools, we should always question if we’re using the best tool for the job, or simply the tool we’re currently hyping. This brings to mind Maslow’s Hammer, a concept that warns of the cognitive bias:

"If the only tool you have is a hammer, it is tempting to treat everything as if it were a nail.”

What that means in the case of GenAI, is that before embedding it into your strategy it should be sense-checked and cross-checked if …