Let's Take This Offline

AI Hype to Reality: Part One

A rationally optimistic three-part series on the topic of Generative AI content, whether it’s in its Bubble-bursting era and how it could shape our online world in the years to come. Over the course of the next three posts, let’s explore where, when and how we can use AI content generation for the better, common mistakes to avoid and the best practices that are already setting the benchmark for AI-enabled content moments.

Up to 90% of all content is predicted to be generative AI in the next few years.

Of the many questions that come to mind, two stick out: who will be prompting that artificial content? And how will this impact our engagement with the digital world? With a potentially higher volume of 'stuff' online to eyeball, are we likely to increase our engagement accordingly? I'm not convinced. In the same way that hardcore gave way to straight-edge, I like to think that this acceleration into more AI…