What's Good? Shopping in the Age of Enshittification

And four brands redefining anti-boredom experiences

There’s a lot of discussion lately around the enshittification of the internet, or Patagonia’s shitthropocene of fashion. Beyond the Big 7 boardrooms, things aren’t looking much better on the e-Com side of things either, as BoF’s Malique Morris notes: “Global e-commerce sales growth could drop to as low as 7.4 percent by 2027 as consumers grow tired of the standard grid-like online shopping experience.” It’s fairly bleak but not hard to see that indeed, everything might just be going to shit.

There’s a bright side to all this: if everyone is threatened by enshittification, then everyone has a stake in disenshittification…the potential anti-enshittification coalition is massive. It’s unstoppable. - Cory Doctorow

Hear that? We’re unstoppable. I’m not going to dive into the details of enshittification here (many others have already done a way better job than I can) but instead I want to focus on what we can control and where we have agency: disenshittification. So without further rambling,…