Less Volume, More Value
Steady growth strategies that don't cost the earth
What do you offer that isn’t just ‘More’?
It’s a well-known story at this point: overproducing fashion brands are driven by investors to operate on growth targets. Desperately seeking dividends, it comes as no surprise then, that the most common growth strategy has been volume-based with the speed set to Mach 3. In as little as two decades, we’ve scaled from the high street to fast fashion to ultra-fast fashion.
More. More. More.
More while the world is on fire. Don’t you think there’s enough ‘stuff’ already out there? I STILL think often about this on-point ad that the Vinted team together with Wolfstreet agency released this year. No, I’m not affiliated in any way, I just genuinely appreciate the existence of such an ad in our era of excess. At last, a positive, purposeful use of creativity in advertising. I think we’ve all had enough of more, haven’t you?
Keep reading with a 7-day free trial
Subscribe to curious strategy by nouvôt to keep reading this post and get 7 days of free access to the full post archives.