It’s cheaper to save the planet than to destroy it

Purpose meets progress at Lisbon's Web Summit 2024

Resisting the urge to frame this

Last week I attended Lisbon’s Web Summit and the message was clear: the era of "move fast and break things" is finally over. Thank god (or thank crowdstrike’s outage earlier this year.) As we bob and weave our way through an ever-crowded and complex existence, businesses must move with purpose, build with intention, and create lasting value. It’s cheaper to save the planet than to destroy it.

Let’s dive in to what caught my attention…

Innovation, meet Responsibility

Dr. Etosha Cave’s Twelve showcased actual mind-blowing tech that converts CO2 into jet fuel and synthetic materials(!!) Already collaborating with brands like Pangaia, P&G, and Mercedes-Benz, she walked us through how carbon capture could revolutionize manufacturing—imagine sneakers and textiles made from captured carbon, with potential applications extending to extreme environments like Mars and the moon. I’ll be honest, I’m more invested in footwear than space travel but maybe that’s just me.

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